“Content is king” has been repeated thousands of times. It’s almost an oxymoron. After all, if a website had no content, it would be a blank page. What does this phrase really mean?
Bill Gates Said It First
Bill Gates has always had a genius for understanding trends. In 1996, he wrote Content is King, an essay published on the Microsoft website. He predicted that content would be the source of much of the money made on the internet, as was true in broadcasting. Since then, content has been the driving force on the internet, crucial for search engines such as Google, blogs, social networks and video sharing websites such as YouTube, creating many fortunes and changing how most people live their lives.
What is Content Marketing?
Content Marketing For Websites is designed to drive profitable customer action through the use of strategic marketing. This approach focuses on attracting and retaining a targeted, clearly-defined customer demographic by creating and distributing content that is relevant and valuable to consumers. In other words, figure out who would be interested in the product or service and supply content that will be interesting and answer a question or offer a solution to a need.
It would be very difficult to think of a successful website that does not make effective use of Content Marketing. The entire purpose of a website is to attract a particular group of people and convince them to take an action or be persuaded to a certain point of view by providing relevant information. This is true for business, non-profits and governments.
Content Marketing and Search Engines
A search engine, at its most basic, is a greatly expanded digital version of the card catalog in a library. Websites are reviewed and indexed. When someone types a search phrase, the search engine looks for the websites that appear to provide the best answers and prioritizes them. Those websites that seem most relevant to the search term are listed at the top of the search engine results page.
The search engine’s algorithm looks at a number of factors, such as the website’s speed and functionality, but content is extremely important. It is examined in a number of ways. Without valuable and informative content, optimized for search engines, the search engines will not give a high ranking to the website. It will be invisible to those interested in the product or service. It would be like locating a business on a seldom-used street and not putting up a sign or advertising.
In order to be successful, content marketing must give both the search engines and consumers what they’re looking for. It must lead the consumer to take the desired action.
Strategically executed Nashville Web Design and Content Marketing can make your website as productive as you need it to be and help to generate a positive ROI. For a website that is both beautiful and expertly constructed, talk to the marketing experts at Darkstar Digital.